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Boosting Credibility Through Book Publishing


In today’s digital age, there’s a sea of information available, yet the value of a well-written book remains unparalleled. Publishing a book is more than just penning down thoughts; it is about etching one’s name into the annals of expertise. For coaches and consultants, a book not only represents knowledge but serves as a pillar of credibility. Imagine walking into a meeting, not just as a consultant but as an acclaimed author in your field. The weightage of that title alone can open avenues of respect and recognition.

The Tale of Two Consultants: A Study in Credibility

Meet Sarah and Jake, both consultants in the realm of digital marketing. Both are experts with years of experience and a track record of successful projects. Yet, their paths to acquiring clients varied vastly.

Sarah, the Published Authority: Sarah recently published a book titled “Digital Narratives: Revolutionizing Online Engagement”. In it, she broke down the intricacies of digital campaigns, shared successful case studies, and highlighted innovative strategies. When Sarah approached potential clients or spoke at industry seminars, her book was often showcased or mentioned. It became a tangible testament to her expertise. Clients were impressed not just by her knowledge, but her commitment to sharing it. They perceived her not just as a consultant, but as an industry thought-leader. Sarah’s book often made it to the desks of decision-makers even before she did. The result? A surge in high-profile clients and speaking opportunities.

Jake, the Unpublished Expert: Jake, on the other hand, while equally talented and knowledgeable, relied on traditional methods. He attended networking events, shared insights on LinkedIn, and approached clients with detailed presentations. While many appreciated his expertise, he often found himself in a sea of similar consultants, all vying for attention. Without a distinctive feather in his cap, Jake struggled to stand out. He spent a considerable amount of time establishing his credibility during initial meetings and pitches. While he did acquire clients, the journey was longer and required more effort.

The Magic of Non-Fiction with MovableType isn’t just another tool; it’s a partner in your literary journey. For consultants and coaches, the scope of topics to explore is vast. Here are some genres within non-fiction that you can masterfully create with MovableType:

  1. Instructional Manuals: Break down your consulting or coaching methods into a step-by-step guide. This not only adds value but showcases your unique process.
  2. Case Studies: Dive deep into a successful project or transformational coaching session. Narrate the journey, the challenges, the strategies employed, and the triumphant outcomes.
  3. Personal Narratives: Weave stories from your life, the challenges you overcame, the lessons learned, and how they shaped your consulting or coaching philosophies.

Framework for the “Big Idea” Book Generation Engine

MovableType’s ‘Big Idea’ engine is designed to weave a cohesive narrative around a central concept or idea. To harness its full potential, consider the following framework:

  1. Identify Your Central Thesis: Begin with the core message or principle you want to share. This is the heart of your book.
  2. Breakdown Into Sub-Topics: Dissect your central idea into smaller, digestible sub points. Think of these as chapters or sections.
  3. Inject Personal Insights: For each module, provide personal anecdotes, learnings, or insights. This personal touch makes your book relatable and authentic.
  4. Conclude & Relate: Ensure each module circles back to your central thesis, emphasizing its importance and relevance.
  5. Leverage MovableType: Feed your structured outline into the ‘Big Idea’ engine. Allow MovableType to aid in fleshing out content, ensuring a coherent flow and offering suggestions.

Spreading the Word: Book Promotion Ideas

Your book’s journey doesn’t end once it’s written. Here are ways to get the word out:

  1. Leverage Social Media: Share snippets, behind-the-scenes content, or testimonials. Engage with your audience, maybe even start a hashtag trend related to your book’s core message.
  2. Webinars & Workshops: Organize sessions where you discuss the central theme of your book. It’s a fantastic way to give potential readers a glimpse into what to expect.
  3. Guest Blogging: Collaborate with industry-relevant blogs or websites. Write articles related to your book’s subject and link back to your book.
  4. Podcast Interviews: The podcasting world is vast. Seek out shows that align with your book’s theme and share your insights.
  5. Local Community Engagements: Engage with local libraries, community centers, or colleges. Organize readings or discussions.

In the realm of credibility, a book acts as both a shield and a sword. It defends your expertise while carving out a niche for you in the vast arena of your field. With tools like, the dream of becoming an author is not just achievable but enjoyable. Embrace this journey, and let the world recognize you not just as a coach or consultant, but as an authority in your domain.

Picture of Sean Vosler

Sean Vosler


THE movabletype blog

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